DETAILS
OPEN WAITING LIST
(SEE INDIVIDUAL PROGRAM)
CONTINUOUS WORKSHOP
ONE SESSION PER WEEK
ONLINE, LIVE, VIA ZOOM
PRACTICAL CASES, EXERCISES, RECOMMENDATIONS
SCHEDULES
CONSULT
GMT-3 (BUENOS AIRES) schedules subject to modifications.
Please check availability of vacancies.
VALUES
CONSULTAR
ZINK alumni 20% DESCUENTO
Pago cuatrimestral 10% DESCUENTO
Todos los medios de pago
Valores sujetos a modificaciones..
Is it possible to make a living from art and my ideas?
I want to exhibit my work!
My portfolio, is it effective?
¡Estoy estancado y no logro avanzar!
What value does my work have?
I need to connect with new clients.
How do I establish myself as an artist?
I want to reach a larger audience.
I need someone to guide me!
These are all everyday questions for artists , designers , writers , creatives and craftsmen . And in a changing world like today, it is necessary to have a solid and effective plan . For this reason, we developed for you this new continuous weekly online workshop , via Zoom: ZINK CPLP® Clinic, Portfolio and Project Laboratory , specially created together with the ZINK creative industries® team by Cristina Santa Cruz , through which we will passionately address and current fundamental strategic bases for creative markets , guiding us to discover the possibilities offered by different audiences, markets and their actors. It is also a thoughtful proposal to explore the foundations and borders of our creative activities, with a solid business base and taking advantage of the opportunities provided by artistic sensitivity .
We developed this new practical workshop of diagnosis and guided self-management where we will focus on the construction of a body of oriented work , while we analyze the different factors and players of the creative and global art market through the analysis and discussion of contemporary issues and essays, weekly reviews , practical cases and recommended readings . We will explore exhibition issues, competitions , work valuation , curatorial and portfolio analysis , to confront our work with a new look , guided by specialists, and focus our line of work to carry out projects and exhibitions . During the workshop, we will have outstanding professionals from different disciplines and industries who will allow us to learn about their experience and broaden our horizons.
Addressed to
students and professionals of visual arts, artistic directors, creative directors, graphic designers, photographers, filmmakers, web designers, motion designers, covering all knowledge of image, visual communication (graphic art, press, video, television, cinema) and design digital artists, writers, book illustrators, editors and paper artists.
Apprentice or expert, if you are expressive or perfectionist, and if you like to draw, paint, design, tattoo, illustrate, create illusions; design, cinema, animation, video game creation; art on paper, writing and editing books, working with your hands and making unique crafts, this workshop is for you!
STRATEGY · SPIRIT · CONTEXT · INSPIRATION · FRAMING · IMMERSION · LANGUAGE · PRODUCTION · COMMUNICATION · SOLIDITY · SUCCESS
program contents
With decades of experience in the art and entertainment, business, luxury and hospitality industries , Cristina Santa Cruz will guide us through a unique experience, exploring numerous basic and critical concepts at once , applicable to all. visual arts and design . Immersing ourselves in our particular cases , we will analyze numerous contexts and concepts to apply to our artistic paths and businesses, among which we will address:
01
Presentación
Conociéndonos mejor. Algunas definiciones. Marco conceptual. ¿Cómo me defino? El mapa actual del consumo creativo y artístico. ¿Dónde me ubico? Huella personal. ¿Me estoy destacando entre otros que hacen lo mismo que yo? ¿Cómo puedo conseguir nuevos contactos? Vender más, trabajar más enfocadamente, alcanzar el éxito (y no morir en el intento). ¿Cuáles son los clientes y mercados a los que puedo expandirme?
03
Vida de artista
Lifestyle. Mapa estratégico. Toma de decisiones. Distracciones y oportunidades. Life plan, (re)programación del GPS y action plan. Purpose statement. Realidad actual vs expectativa.
05
De la idea al proyecto
Inspiración vs propuesta de obra. Gestión de archivos inspiracionales y organización del banco de imágenes. La creatividad en el arte. Perder el miedo al fondo blanco. Técnicas de desbloqueo. Administración de la creatividad, del tiempo. Producción de obra PSS. Otras fuentes de ingresos.
07
El valor del arte
Recompensas en el arte. Arte independiente del público o los públicos como parte fundamental de la obra de arte. Reconocimientos, premios, concursos. Valuación de obra. Posicionamiento, costos, beneficios, márgenes de rentabilidad. Registros contables y financieros.
09
Comunicación
Públicos diversos y comunicación. Social media. Website. Tienda virtual. Prensa. Brief de prensa. Clipping. Discurso(s): mecenas, círculo íntimo, referentes, consumidores, voyeurs y window-shoppers.
11
Arte y tecnología
NFTs y blockchain, smart contracts, 3D printing, instalaciones basadas en computadoras, arte generado por IA (Inteligencia Artificial) y la influencia virtual, de la ciencia y la tecnología en el arte. El concepto de la originalidad y la copia. Lo efímero, lo digital, lo cinético: casos de éxito y desastres artísticos. Ingeniería del futuro artístico. Interpretando data, pixels y fórmulas para nuestro beneficio. Programas y apps fundamentales para todo artista. Combinaciones de tradicional y moderno. Consideraciones éticas y deontológicas. Arte utilitario, estético y expresivo. Poder y responsabilidad del arte.
02
La escena actual
Arte, trabajo manual y artesanía. Algunos conceptos. ¿Qué es el arte? El porqué del arte. ¿Es un fin o un medio? El instinto creativo. ¿Qué es una obra de arte? Ver y estimar arte y diseño. Coleccionar arte hoy. El indispensable trabajo de las mentes creativas en el contexto actual. ¿Qué lleva a un artista a la fama? ¿Ser famoso o vivir felizmente de nuestro trabajo? ¿Cómo nuestro trabajo puede mejorar el mundo?
04
Portfolio I
Portfolio. De las ideas al proyecto, y desarrollo de la propuesta. Conceptos, diferencias, abordajes. Revisión de imágenes. Fotografía de obra. Definición de objetivos. Calendarización y distribución funcional de tiempos y energía. Metodología. Exploración de herramientas y medios. Focalización y construcción de cuerpo de obra orientada. Análisis y discusión de cuestiones y ensayos. Modos y medios de crear. Gestión de recursos de referencia.
06
Mercados y exhibición
Conceptualización de los mercados y actores del arte. Lo público y lo privado. ¿Cómo nos exhibimos hacia los mercados? ¿Existe lo privado en la era de la virtualidad? Galerías locales e internacionales. Clasificación, diferencias, análisis crítico curatorial, públicos. Destinatarios de los proyectos.
08
Portfolio II
Análisis de portfolio revisado. Puntos de vista y reorientación de producción. La innovación en el arte. El tema de la originalidad. ¿Somos parte de un movimiento artístico o estamos estancados hace 100 años? Repensar el arte. Análisis curatorial (obra pasada, actual y futura). Coherencia, cohesión y funcionalidad del mensaje.
10
Protección artística
Protección artística. Artistas y contratos. Documentos relativos a préstamo, guarda y venta de obras. Marco legal. Propiedad intelectual. Derechos de autor. Derechos de reproducción. Prevención de fraudes. Conservación y restauración de obras de arte. Protección de obra y seguros. Transporte de obra.
12
Mis proyectos
Presentación de propuestas. Casos prácticos. Autocrítica. Business plan. Pasos a seguir. Calendarización. Contactos y comunicación. Pricing. Ponderación, seguimiento y evaluación de los proyectos.
Sign up even if you have zero experience, and we will guide you with the materials you have. If you are already skilled, you can use the works you are used to working with and your favorite works as examples. Week by week we will make small, big advances, and we will create a guide to the basics so that you can continue creating and self-managing. By joining this workshop you will be part of our ZINKalumni that will allow you to access free events and special discounts , and an unforgettable, professional, practical and productive shared experience .
Reserve your place now and start enjoying the beautiful cultural offering that Buenos Aires has to offer you, without leaving the comfort of your home. Share, invite, like and enjoy with us the most beautiful premium academic training programs in Arts & Crafts .
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Discover new opportunities. The moment is now. Cheer up!
SUBSCRIBE TODAY TO OUR ZINK VIP GUEST LIST
ARTS • CREATIVITY • WELLNESS
WE CREATE TOGETHER WITH
CRISTINA SANTA CRUZ
Strategy and Direction
Educated in the arts since childhood, she enjoys working in environments that promote creativity and inclusion and reflects the balance between rational management and artistic sensitivity.
He specializes in strategic management, applying his studies to art, cultural production, management of artistic collections and legacies, strategic management, international business, conservation, research, art history and literature.
She has completed a full-time Master's Degree in Business Administration with a specialization in Markets at the Universidad Católica Argentina, after graduating with a Bachelor's Degree in Hotel and Gastronomic Business Administration (University of San Martín), an activity that has allowed her to develop a strong orientation in service, gain experience in the field of entertainment, hospitality and the luxury industry, opening up to international experiences thanks to years of working in diverse and multifunctional teams in the country and abroad. In his first years of training, he has obtained diplomas in Congress and Convention Organization, Ceremonial and Protocol, Tourist Geography, Maintenance and Security, Public Relations and Business Ceremonial, Bartending, Food and Beverage Management, and Human Resources.
In addition to his profound artistic training from the heart of his home, he has trained in Art History at the Friends of the National Museum of Fine Arts Association, and has taken numerous specialization courses, including those on Restoration and Conservation of Works of Art ( Pallarols Museum), reinforcing its conservationist spirit of natural and environmental resources, and social and cultural heritage.
In 2012 he joined the Sotheby's International Realty team led by Adriana Massa, being responsible for international accounts and client relocation worldwide, and carrying out liaison tasks with the Sotheby's auction houses in Paris, London, and New York.
During 2014 he carried out different gastronomic experiences related to French gastronomy and culture, learning from renowned specialists such as Gilles Brun, Antonio Soriano, Bruno Gillot, Olivier Hanocq, Jean-Baptiste Pillou, Valentina Avecilla, Sébastien Fouillade and Antoine Dumazer.
FAQ
Do I need to have prior knowledge about clinical work or business?
This is a course for all those who wish to enhance their careers and trades, and achieve success, whether or not they have prior knowledge. We are going to start from the most basic concepts, the basic ones, and we are going to discover together, step by step, a range of possibilities, so it is not necessary to have prior knowledge.
How can I contact the organizer?
For any questions regarding courses and workshops, you can send us a message to contact@zinkindustriascreativas.com, by private message on Instagram @zink.industriascreativas, contact us through Facebook, or via our website https://www.zinkindustriascreativas. com/
Can I update my registration information?
The classes are personalized and the tickets are non-transferable, so once registered, information changes are not accepted.
¿Hay requisitos de identificación?
Yes. Only registered people will be able to enter our virtual classroom, presenting their complete registration form. Exceptions are not accepted.
What is the refund policy?
Because they are intensive courses, and to take advantage of the teacher-apprentice proximity, vacancies are very limited, so we are forced to safely fill all spaces. For this reason, and because the contracts are made on a personal basis, no changes, returns or transfers, partial or total, are allowed.
Can I transfer or assign my ticket?
This is a private, limited event with pre-registration. Transfers are not accepted.
What is the minimum age to register for the program?
This workshop is aimed at people over 14 years old.
Where is ZINK Studio located?
ZINK Studio is located in the heart of Recoleta, only 2 minutes walk from the Recoleta Mall shopping center, in the heart of the Museum Mile (https://www.buenosaires.gob.ar/noticias/conoce-la-milla-de-los-museos ).
It has excellent access by public transportation, and various attractions very close by: Recoleta Mall, Cinépolis, Paseo de la Recoleta, Freddo Heladerías, Cúspide Libros, TGI Fridays, Strabucks, McDonald's, and many more.
Can the name on my ticket/registration not match the name of the person attending?
Only those registered people with name, surname and ID according to previous registration will be able to enter our virtual classroom.
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All images, texts, projects and material provided in the workshop are the intellectual property of ©Cristina Santa Cruz and ZINK creative industries®. Its use or reproduction is prohibited without the prior written consent of the author.
©ZINK creative industries. All rights reserved. All information contained herein is privileged and for personal information only. Its use, publication and/or partial or total redistribution is prohibited without the prior written consent of ZINK creative industries®. For any questions, you can contact us by email at contact@zinkindustriascreativas.com